01₹20,000
Community Consulting
Should I start a community for my brand?
A focused three-hour engagement to define what your community could look like, whether you should build one at all, and the business purpose it needs to serve.
Book a call Wondering how to build communities?
People are tired of being marketed at. They want to be heard, understood, and invited into something worth returning to.
Welcome toSheR HQ
01What we believe
Your audience does not need another announcement group.
SheR HQ is a community-led marketing agency for health and wellness brands in India. We understand the conversations people are already having, the questions they are actually asking, and the trust that takes time to build. We bring that into everything we create.
02Ways to work together
Want to build a successful community?
Start with the question you are trying to answer. We will help you decide what comes next.
02₹35,000
Community Audit
Why is my community not growing?
Bring us one or two specific problems. We study the space, find the gaps, and leave you with a practical playbook to improve growth, engagement, and retention.
03Custom
Community Building
I’m ready to build a popping community.
Our complete strategy-to-execution package: positioning, platform setup, member engagement, growth, retention, and reporting—tied to a real business goal.
03Work that works
We revived a nutrigenomics brand’s community from the ground up—with strategy, member research, programming, collaborations, and zero ad spend.
The challenge
They had people in a group. But no strategy.
Messages were few and salesy. There was no clear purpose or credo guiding the space, so members had no reason to participate—or return. We went back to the audience, spoke to customers directly, and rebuilt the community around what people actually needed.
It is a metric coined at SheR HQ to measure how many people in a community return to check for updates. A community can have lurkers and still be healthy; what matters is whether people are paying attention and choosing to come back.
Strategy
Defined the real audience, purpose, and reason to return.
Engagement
Built low-barrier challenges and weekly expert AMAs.
Collaboration
Connected members with relevant coaches and specialists.
Growth
Owned LinkedIn, WhatsApp, Instagram, and email as one system.
04Good company
Brands we’ve worked with.
Across mental health, wellness, fitness, healthcare, and beyond.
05Kind words, honestly said
People feel the difference.
The great thing about Team SheR is that they’re not very good at “following”—and I mean this in the best possible manner. They challenged us at every step, and that helped us shape our own vision and understanding of our work.
I always felt heard. Their attention to detail, ability to understand the intent behind ideas, and willingness to adjust as the vision grew made the entire process feel collaborative rather than transactional.
06About the founders
Long-time friends. Now co-founders.
Hi, we’re Reyana and Seena. We’ve obsessed over starting something of our own for years—this is it.
We believe people deserve the right health information from spaces that make them feel safe. That is why we build communities that enable real two-way communication between health and wellness brands, experts, and the people they serve.
Ask SheR
Got more questions?
Ask an AI about SheR HQ.
07The resource hub
Community, explored out loud.
Conversations, field notes, and honest lessons from building communities in India.
Have a community question?Good. We have a lot to say.